Dylan Tan Industrial Designer & Product Manager

Project 32 of 35

CBD Inhaler Social Media

Year
2020
Discipline
Graphic Design
Images
5

A material experiment and social media graphic design piece for the Well-Beings CBD Inhaler. The primary challenge was working within Instagram's 1:1 format to create advertising images that engage the viewer.

Overview

Brief

Material experiments and social media graphics for the Well-Beings CBD inhaler.

Constraint

Instagram's 1:1 format.

Approach

Each square stages the inhaler in its own surreal set, with clouds, mountains and smoke.

Design language

Making a small product stop the scroll: surreal sets, soft pastels and the product as the only real object.

Color

Coral, mint and teal, matching the product's own branding.

Sets

Clouds, paper mountains, smoke and painted skies, each a different world for the same object.

Format

Built for Instagram's square, with the product placed to anchor every composition.

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